Jun 28, 2023
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Nick and Byron discuss why brands should focus on building mental and physical availability and the importance...
Jun 14, 2023
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash...