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B2B Insights Podcast

May 17, 2023

In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technology Buying Report, Brand to Buyer.

Read the full Brand to Buyer report -


Mar 10, 2022

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this fourth episode we’re joined by Julia Nicoara, Marketing &...


Feb 23, 2022

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this third episode we’re joined by Melanie Forbrick & Rebecca Seefeld,...


Feb 10, 2022

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this second episode we’re joined by Davion Ford, Global...


Jan 26, 2022

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this first episode we’re joined by Enno Houwerzijl, Senior Advisor...