Mar 23, 2020
This week I’m joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine’s illustrious career has seen him head-up marketing, brand management, product management, customer experience and digital marketing departments for leading brands such as Henkel, Hilti and Etex. In this episode we...
Mar 9, 2020
What do brands delivering best-in-class customer experience do differently than the rest? In this episode I’m joined by Oliver Truman, Head of Research & Analytics at B2B International, to discuss the findings of a recent study into customer experience performance across b2b brands. Looking through the lens of the...
Mar 9, 2020
How important is emotion in driving b2b behavior? In this episode I’m joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent ‘State of B2B’ study of 2,000 business decision-makers across Europe, the USA and China. We’ll discuss the role...
Mar 9, 2020
Welcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways they need to develop winning strategies. My name is Nick Hague and I’m the founder and now Head of Growth at b2b market research specialists, B2B International. Each...